Managing Public Relations

For the past 6 months we have been working hard at Pluspoint managing both marketing and Public Relations for The Lightbox in Woking, centred around their excellent exhibition Escape to Wonderland; Children’s Book Illustration.

It has been a delight to be involved with this exhibition and to work, not only with the excellent creative team at The Lightbox, but also numerous fantastic illustrators and authors.

Working with our associate, Irene Scofield, has demonstrated the dedication and professionalism required by a Public Relations specialist in order to bring an holistic and proactive approach. This has paid dividends and ensured our client has some amazing media coverage.

Check out the December 2010 isssue of Surrey Life, where the exhibition is featured on the front cover and 5 pages inside. This issue reaches an audience of over 50,000 and 25% of the UK population via the websites. If this was paid advertising space it would cost over £7,500, so this demonstrates just how effective and what truly good PR can achieve.

“Thanks Irene – what a great article.”

Clare Simms, Publicity & Marketing Manager, Andersen Press

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